Retailers have expressed doubts over the future of low-carb despite figures in The Grocer today that reveal the total low-carb market grew by more than 2,000% over the past year.
Growth was led by sales of low-carb bread, beer and lager, ready-made drinks and snack bars, all of which experienced year-on-year growth of more than 1,000%, according to TNS. Snack bars are the largest category, with just under 50% of the market, followed by beer and lager, which makes up 10%.
However, the demise of the Atkins brand in the UK and the rise of the more carb-friendly low Glycaemic Index diet are likely to have a negative effect on the low carb market over the coming year, retailers said.