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| Rank | Brand | Penetration % | Frequency | Consumer Reach Points (Million) | Consumer Reach Points Growth % 2013 v 2012 |
| 1 | Warburtons | 86.2 | 25 | 559.0 | 8% |
| 2 | Heinz | 90.6 | 16 | 382.7 | -2% |
| 3 | McVities | 88.9 | 14 | 326.3 | 8% |
| 4 | Hovis | 74.1 | 15 | 286.0 | -11% |
| 5 | Kingsmill | 73.9 | 14 | 262.3 | -1% |
| 6 | Birds Eye | 80.6 | 12 | 246.8 | 5% |
| 7 | Muller | 65.0 | 12 | 204.8 | 1% |
| 8 | Walkers | 73.1 | 11 | 201.8 | 3% |
| 9 | Coca-Cola | 61.1 | 11 | 178.1 | 7% |
| 10 | Cadburys Dairy Milk | 73.2 | 9 | 163.4 | 12% |