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Flavoured Milk Bestsellers
FLAVOURED MILK BESTSELLERS
Nielsen: 52 w/e 8 October 2016
  VALUE VOLUME
  £m y-o-y% litres (m) y-o-y%
Yazoo 45.2 0.2 24.9 0.6
Frijj 41.6 -17.0 25.2 -13.1
Starbucks 34.1 21.2 5.5 20.6
Mars 15.8 4.7 5.9 4.0
Dunns River 15.7 -7.7 5.1 -7.7
Weetabix 13.6 65.0 3.4 68.4
Emmi 13.0 13.9 2.5 9.5
For Goodness Shakes 9.5 11.5 2.4 20.5
Alpro 8.8 29.6 5.7 25.8
Galaxy 5.5 -5.7 2.0 -3.8
Yoghurt Drink Bestsellers
YOGHURT DRINK BESTSELLERS
Nielsen: 52 w/e 8 October 2016
  VALUE VOLUME
  £m y-o-y% litres (m) y-o-y%
Actimel 97.4 4.9 400.7 8.6
Benecol 45.4 2.1 84.3 1.9
Yakult 22.8 2.0 57.5 1.8
Yop 5.5 -4.5 6.6 -7.9
Flora 5.4 -11.0 10.8 -6.3

● Dairy drinks, a heavily branded category, has been enjoying healthy growth. Value sales are up across all sub-categories, adding an extra £21.6m to the market.

● This growth is coming from outside the big four, with impressive sales from the discounters, Waitrose and The Co-op.

● Flavoured milk has been mainly driven by breakfast on the go and protein offers, as well as a strong own-label performance from Asda, Lidl, and M&S.

● Active health drinks, meanwhile, have recovered and are now enjoying decent growth across all demographics, driven by market leader Actimel.

●  In dairy alternatives, soya still makes up the bulk of sales but almond and coconut are growing fast.

● Capitalising on the on the go breakfast, protein, and health trends, dairy drinks have the potential to keep growing in 2017. However, policy changes may affect this potential with dairy's share of the eatwell plate reduced and increased scrutiny on sugar.

Dairy drinks category snapshot 2017
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Kantar Worldpanel: 52 w/e 6 November 2016
TOTAL  VALUE VOLUME
  £m y-o-y% litres (m) % y-o-y
Active Health drinks   274.6             2.6 85.7             4.0
Flavoured milk   141.4             3.3 86.3             3.5
Syrups & powders   29.4             1.5 69.6 -           2.6
Other yoghurt drinks   21.4           52.4 10.9           58.3
Dairy alternative   13.6           13.4 9.1             7.9
Dairy based smoothie   3.3           37.5 1.2             2.3
Total Market   483.8             4.7               3.6
     
BRANDED VS OWN LABEL
Kantar Worldpanel: 52 w/e 6 November 2016
  VALUE VOLUME
  £m y-o-y% litres (m) % y-o-y
Branded 401.3 5.3 100.0 5.4
Own label 789.2 5.1 100.0 5.2
 
RETAIL SHARE
Kantar Worldpanel: 52 w/e 6 November 2016
  TRADING     VALUE
retailers grocery category index y-o-y%
Aldi   5.2 13.4 258.3 31.9
Waitrose   5.0 6.8 137.0 21.5
Sainsbury's   14.3 19.1 133.6 0.3
Asda   13.4 16.1 120.5 0.1
Tesco   25.2 29.5 116.9 4.2
Morrisons   10.0 11.1 111.3 2.8
The Co-Operative   5.2 4.5 86.6 18.7
Iceland   2.1 0.9 42.9 -2.0
Lidl   3.9 1.5 38.5 73.2
Marks & Spencer   3.5 0.9 25.7 23.6

Barendiem Homem
Kantar Worldpanel