Promodynamic brands
4 weeks to 09/04/2017      
Ranking Brand Number of promotions Last month Last year  Average % saving Average % saving 1 year ago Average % saving 1 month ago Average savings % change y-o-y
1(1) Cadbury 832 471 449 19.3% 27.6% 27.2% -8.2%
2(5) Walkers 280 161 125 18.4% 32.5% 33.8% -14.0%
3(4) Nestle 273 240 340 28.7% 31.4% 33.6% -2.7%
4(2) McVitie's 229 248 260 36.6% 34.4% 35.4% 2.1%
5(3) Birds Eye 216 243 216 31.7% 31.9% 33.6% -0.2%
6(8) Mars 148 113 182 37.0% 37.3% 39.0% -0.3%
7(6) Mr Kipling 142 137 113 30.6% 34.9% 33.7% -4.3%
8(10) Heinz 115 99 100 26.8% 24.3% 27.5% 2.5%
9(7) Coca-Cola 115 120 152 30.9% 39.2% 30.6% -8.3%
10(9) Kellogg's 110 109 132 35.6% 41.3% 38.0% -5.7%
Total o/l   1733 1666 1819 25.4% 26.5% 25.9% -1.1%
Total brands   10019 9921 10266 28.9% 32.5% 31.7% -3.6%
Total    11752 11587 12085 28.4% 31.6% 30.8% -3.2%