· Meat-free continues to benefit from UK consumers leaning towards healthier options, with an extra £17.2m added to the market.

· This growth has been driven by 114k more buyers as well as an increase in frequency of purchase among the main retailers; even though almost 50% of volume sales are on promotion, the category is mainly driven by organic growth.

· Promotional sales growth comes mainly from an increase in temporary price cuts, now taking over from y-for-£x as the top mechanic as the market looks for simpler promotions.

· Burgers' 17.3% growth has been led by price increases and the subsector is dominated by branded products, while ready meals' 18.4% growth is mainly due to own label.

· Even though frozen products make up 60% of the spend in meat free, chilled is growing more rapidly with both branded and own label seeing growth; frozen's performance is more driven by branded lines.

· The meat-free category is dominated by brands, with Quorn in the lead, taking over 60% of all spend and setting the pace of the category, with the portfolio broadened into meat-free fish and vegan options.

Cristina Noriega, Kantar Worldpanel