TAKE HOME SALES | ||||
---|---|---|---|---|
52 w/e 23 April 2017 | ||||
VALUE | VOLUME | |||
£m | % y-o-y | kg (m) | % y-o-y | |
Total Sauces | 553.9 | 2.2 | 196.7 | 1.0 |
Mayonnaise | 152.2 | 6.9 | 58.5 | 7.3 |
Tomato Ketchup | 145.5 | -2.7 | 67.6 | -4.2 |
Salad Cream | 56.5 | -2.7 | 20.2 | -2.7 |
Brown Sauce | 45.0 | 1.3 | 15.9 | -2.9 |
Pourable Dressings | 43.3 | 1.3 | 9.4 | 3.0 |
Other Sauces | 29.8 | -6.7 | 7.4 | -10.0 |
Soy | 23.9 | 9.0 | 3.9 | 10.1 |
Chilli/Tobasco | 21.4 | 2.7 | 5.6 | 8.7 |
Worcester | 18.9 | 13.6 | 2.3 | 2.0 |
BBQ | 17.3 | 29.0 | 5.8 | 40.8 |
Total Condiments | 110.7 | 0.8 | 28.3 | 1.1 |
Mustard | 32.2 | 5.1 | 6.7 | 6.8 |
Mint | 15.9 | 0.3 | 4.6 | 0.7 |
Cranberry | 13.5 | -1.0 | 3.3 | 1.5 |
Apple | 13.0 | -5.0 | 5.0 | -2.5 |
Tartare | 12.4 | 3.4 | 3.0 | 0.5 |
Horseradish | 8.7 | 0.6 | 2.0 | -1.5 |
Seafood | 7.8 | 0.4 | 2.3 | -1.2 |
Hollandaise | 4.0 | -8.5 | 0.4 | -1.8 |
Redcurrant | 2.5 | -3.8 | 0.8 | -3.4 |
Other Condiments | 0.9 | 3.0 | 0.1 | 10.5 |
Total Category | 664.2 | 1.9 | 225.0 | 1.0 |
RETAIL SHARE | ||||
52 w/e 23 April 2017 | ||||
TRADING | VALUE | |||
retailers | grocery | category | index | % y-o-y |
Iceland | 2.2 | 2.7 | 123 | 12.5 |
Asda | 13.1 | 15.7 | 120 | -6.5 |
Sainsbury's | 14.1 | 16.1 | 114 | 1.3 |
Morrisons | 9.9 | 10.8 | 109 | -0.9 |
Tesco | 25.1 | 27.3 | 109 | 0.4 |
Waitrose | 5 | 5 | 100 | 2.0 |
Lidl | 4.1 | 3.8 | 93 | 8.6 |
The Co-Operative | 5.2 | 4.6 | 88 | -2.1 |
Aldi | 5.5 | 4.2 | 76 | 5.0 |
Marks & Spencer | 3.5 | 1.3 | 37 | 8.3 |
After a challenging previous year for sauces & condiments, with price deflation resulting in a £16m (-2.4%) loss, the market bounced back with a £12.7m (1.9%) gain.
In sauces, brands have pulled back from competing on price, with reduced promotions leading to a higher average price (+1.9% ). This has meant healthy growth for brands (+2.3%), ahead of own label (+1.7%).
In condiments, the higher average price for brands didn’t succeed in driving value back, instead they lost further to own label. The increased average price resulted in a 0.7% value decline for brands, while 0wn label gained 2.2%. Own label has led the market since last year and continues to grow.
Iceland has seen impressive growth with value up 12.5% compared with the big four’s 1.5% decline and discounters’ 6.8% growth. Iceland’s growth is due to increased promotional activity.
While Iceland only stocks brands, Lidl and M&S’s growth has contributed to own label’s growth.
Brands have the potential to charge a premium in sauces, but it will have to be justified, while in condiments own label will continue to take the lead.
Candy Lai, Kantar Worldpanel
Media | TOTAL | Outdoor | Press | Radio | TV | |
---|---|---|---|---|---|---|
Hellman's | 5.9 | 12.7% | 27% | 1% | 0% | 72% |
Heinz | 5.3 | 6.3% | 1% | 1% | 13% | 85% |
Kikkoman | 1.4 | -4.6% | 0% | 1% | 0% | 99% |
Colman's | 0.9 | -3.3% | 0% | 9% | 0% | 91% |
Encona | 0.1 | 143.00% | 65% | 8% | 27% | 0% |
Ebiquity
Brand | ||
---|---|---|
Heinz total | 190.1 | 7.5 |
Hp | 37.2 | 1.1 |
Lea & Perrins | 13.1 | 0.7 |
Aspall | 5.9 | 0.6 |
Branston | 25.5 | 0.6 |
Sarsons | 11.0 | 0.5 |
Nandos | 16.5 | 0.1 |
Encona | 6.9 | -0.2 |
Saxa | 10.9 | -0.3 |
Maille | 6.8 | -0.3 |
Tabasco | 4.5 | -0.4 |
Blue Dragon | 10.1 | -0.6 |
Sharwoods | 6.0 | -0.9 |
Colmans | 35.1 | -0.9 |
Hellmanns total | 109.5 | -4.6 |
Source: IRI