● Beauty and suncare has seen growth of 2%, putting it ahead of the wider toiletries market, which is declining by 1.6%.

● Facial skincare has been boosted by shoppers paying more per product. Innovation in face masks and the popularity of micellar water have also helped.

● Within the lip care segment, shoppers have paid more per pack and have picked up more per trip, boosting overall performance. However, shopper losses continue to limit performance, driven by older, less affluent shoppers dropping lip from their skincare repertoire.

● Hand products continue to see decline due to shopper losses, with Nivea, Dove and Atrixo struggling to gain new shoppers. (Although smaller brands such as O’Keefe have seen shopper gains.)

●The value of sun protection has fallen as shoppers buy cheaper, own-brand options.

● Despite flat volume, aftersun has seen good value performance with shoppers spending more (an average of 15p more per pack), particularly across Boots’ private-label range.

Sarah Boistelle, Kantar Worldpanel

 Value this year (£m) % y-o-y
 Skincare   1228.2 2.2
  Facial Skincare   759.9 1.1
  Body Skincare   303.3 2.7
  Hand Preparations   64.7 -3.9
  Lip Preparations   47.8 13.4
 Suncare   173.9 1
  Sun Protection   136.9 -0.6
  Aftersun   17.6 4.1
     
Total 1402 2
     
     
     
Branded vs Own Label  
     
  Value this year (£m)  YOY (%)
Branded 959.5 4.2
Own label 442.5 -2.4