● Beauty and suncare has seen growth of 2%, putting it ahead of the wider toiletries market, which is declining by 1.6%.
● Facial skincare has been boosted by shoppers paying more per product. Innovation in face masks and the popularity of micellar water have also helped.
● Within the lip care segment, shoppers have paid more per pack and have picked up more per trip, boosting overall performance. However, shopper losses continue to limit performance, driven by older, less affluent shoppers dropping lip from their skincare repertoire.
● Hand products continue to see decline due to shopper losses, with Nivea, Dove and Atrixo struggling to gain new shoppers. (Although smaller brands such as O’Keefe have seen shopper gains.)
●The value of sun protection has fallen as shoppers buy cheaper, own-brand options.
● Despite flat volume, aftersun has seen good value performance with shoppers spending more (an average of 15p more per pack), particularly across Boots’ private-label range.
Sarah Boistelle, Kantar Worldpanel
Value this year (£m) | % y-o-y | |
---|---|---|
Skincare | 1228.2 | 2.2 |
Facial Skincare | 759.9 | 1.1 |
Body Skincare | 303.3 | 2.7 |
Hand Preparations | 64.7 | -3.9 |
Lip Preparations | 47.8 | 13.4 |
Suncare | 173.9 | 1 |
Sun Protection | 136.9 | -0.6 |
Aftersun | 17.6 | 4.1 |
Total | 1402 | 2 |
Branded vs Own Label | ||
Value this year (£m) | YOY (%) | |
Branded | 959.5 | 4.2 |
Own label | 442.5 | -2.4 |