Wine and Champagne 2018 IRI
 Top 10 still wine brands 
       
    Value (m) % CHANGE
1 Hardys 293.1 -8.3
2 Echo Falls 187.7 -6.3
3 Blossom Hill 168.0 -12.2
4 Barefoot 154.5 29.3
5 Mcguigan 149.4 18.3
6 Casillero Del Diablo 128.8 2.5
7 Yellow Tail 108.8 22.6
8 Gallo 107.0 8.5
9 Campo Viejo 102.5 10.5
10 Jacobs Creek 99.5 3.4
       
       
  Source: IRI, 52 w/e 3 Feb, 2018  

The top three brands are down in value as consumers shun middle-of-the-road brands in favour of cheaper own-label alternatives and more differentiated branded offerings.


Casillero del Diablo is up £3.1m, which owner Concha y Toro puts down to highly lucrative media partnerships with the likes of Sky Cinema, which it says are “proven in their ability to drive household penetration”. It is currently hoping to recreate this success with upcoming tie-ups for its two other key brands, Trivento and Cono Sur.


Premium Rioja brand Campo Viejo has grown sales by almost £10m. Owner Pernod Ricard UK says it wants to build on its success with a new Art Series limited-edition bottle encouraging shoppers to ‘Live Uncorked’. It also launched a new Campo Cava into Tesco in the winter, backed by a digital, social and out-of-home campaign.


The future’s pale for Jacob’s Creek and Blossom Hill. Pernod Ricard and Treasury Wine Estate have both added drier, lighter rosés to the two brands in the hope of attracting drinkers who have fallen out of love with sweeter, fruitier rosé. Jacob’s Creek Le Petit Rosé rolled out in September with an abv of 12.4% (rsp: £8/75cl), while Blossom Hill Pale Rosé is even lighter at 11% abv – and cheaper at £6.50/75cl.

However, Toby Magill, head of BWS at IRI, says rosé has generally struggled to make headway in the supers as it becomes more expensive.

 

 

Wine and Champagne 2018 Kantar
   
  Value this year (£m)  % y-o-y
Still Red   2172.5 3.7
Still White   2076.4 4.8
Still Rose   490.9 -0.1
Prosecco   372.4 7.4
Cava   103.5 -2.6
Champagne   137.9 -11.8
Other Sparkling   92.2 21.6
Asti   24.1 0.6
Lambrusco   3.1 -23.6
Total Category 5473.0 3.6
     
     
     
  Value this year (£m) % y-o-y
Branded 3282.6 1
Own label  2190.4 7.9
     
     
Kantar Worldpanel 52 w/e 31 Dec 2017  

Own-label wine continues to eat into branded’s share of the market, now accounting for 40% of total sales.


Non-traditional sparkling is the only sparkling sector to have grown in branded sales (36.5%) driven by Progrigio, something reflected in all retailers except Sainsbury’s, which saw growth in its Taste the Difference range.


Despite being in decline across the total market, still rosé managed to grow by 22% in own label sales this year. Aldi (14%) and Lidl (54%) are leading the way with their impressive ranges of wines priced £5 and under.


The increasing popularity of single-serve mini formats has also pushed price up as retailers charge a premium for smaller quantities, catering for moderating consumers.