Roast meal occasions | ||
---|---|---|
Meal occasions (m) | % change | |
Pre-Family | 123.6 | 9.5 |
Young Family 0-4 Years | 206.5 | -0.3 |
Middle Family 5-9 Years | 133.3 | -3.8 |
Family 10+ Years | 127.7 | 12.2 |
Older Dependents | 248.2 | 5.4 |
Empty Nesters | 215.7 | 14.2 |
Retired | 221.3 | -3.0 |
Total | 1276.3 | 4.2 |
Monday to Thursday | 499.0 | 18.3 |
Friday | 75.8 | 9.9 |
Saturday | 90.3 | 7.9 |
Sunday | 611.2 | -6.0 |
Source: Kantar Worldpanel, 52 w/e 22 April 2018 |
The number of roast dinners people eat has surged, along with more premium 'together time' meals, of which roast dinners play a prominent role, according to Kantar analyst William Sohler.
Following 18 months of consecutive decline, consumers enjoyed 1.28 billion roast occasions in the year to 25 April 2018; a rise of 4.2% year on year.
Roasts have also started to attract a younger demographic, with pre-family occasions growing 9.5% this year. The size of these occasions is also changing, with those where five or more people are present increasing by 37.5 million (23.4%).
The introduction of more convenient products to the category has been credited for the growth in younger people enjoying roasts.
It has also driven a rise in midweek roast dinners, with 18.3% more eaten between Monday and Thursday compared to last year. Sunday now accounts for less than half of all roast consumption occasions, at 47.9% compared with 53.1% last year.
Empty nesters have contributed the most growth in the category (up 14.2%), followed by older families (up 12.2%).