Top Products 2018 Baby
Top 10 Babyfood       
            £m change (m) change (%)
        Total volume change -4.9% Total category 173.3 -7.6 -4.2%
        Total own label 8.6 3.3 62.7%
1 1 ELLA'S KITCHEN Hain Celestial Ella's Kitchen Hain Celestial 65.8 0.5 0.7%
2 2 COW & GATE NUTRICIA Cow & Gate Danone 41.4 -0.1 -0.3%
3 3 HEINZ HJ HEINZ Heinz Kraft Heinz Co 25.9 -0.9 -3.5%
4 4 HIPP ORGANIC HIPP Hipp Organic Hipp 14.6 -10.8 -42.3%
5 5 APTAMIL NUTRICIA Aptamil Danone 5.1 -0.4 -7.2%
6 9 PICCOLO PICCOLO Piccolo Piccolo 2.3 1.2 106.3%
7 6 ORGANIX ORGANIX BRANDS Organix Organix Brands 2.1 -2.2 -50.8%
8 7 NESTLE NESTLE Nestle Nestlé  1.4 0.2 12.1%
9 10 FOR AISHA COOKING FOR AISHA For Aisha Cooking For Aisha 1.1 0.2 22.4%
10 12 KIDDYLICIOUS BABEASE LTD Kiddylicious Babease Ltd 1.1 0.7 218.2%
                 
                 
Top 5 Baby snacks              
            £m change (m) change (%)
        Total volume change 4.7% Total category 82.2 7.4 9.9%
        Total own label 2.0 -0.2 -8.4%
1 1 ORGANIX ORGANIX BRANDS Organix Organix Brands 36.7 -1.4 -3.8%
2 2 KIDDYLICIOUS BABEASE LTD Kiddylicious Babease Ltd 20.0 7.5 59.5%
3 6 ELLA'S KITCHEN ELLA'S KITCHEN Ella's Kitchen Hain Celestial 6.0 2.8 89.4%
4 4 HEINZ HJ HEINZ Heinz Kraft Heinz Co 4.7 0.2 5.4%
5 3 BEAR URBAN FRESH FOODS Bear Urban Fresh Foods 4.4 -0.3 -6.6%
                 
Top 5 Babymilk               
            £m change (m) change (%)
        Total volume change -5.4% Total category 394.5 -10.5 -2.6%
        Total own label      
1 1 APTAMIL DANONE Aptamil Danone 218.4 -1.2 -0.5%
2 2 COW & GATE DANONE Cow & Gate Danone 108.1 -8.0 -6.9%
3 3 SMA  S.M.A. NUTRITION Sma  SMA Nutrition 51.6 -3.5 -6.3%
4 4 HIPP ORGANIC HIPP Hipp Organic Hipp 12.5 1.0 8.8%
5 5 NANNY CARE ALL OTHER MANUFACTURER Nanny Care Nanny Care 2.2 0.6 34.9%
                 
Top 5 Baby juice              
            £m change (m) change (%)
        Total volume change Total category 3.0 -                              0.7 -18.5%
        Total own label 0.0 -0.7 -100.0%
1 1 HEINZ KRAFT HEINZ CO Heinz Kraft Heinz Co 2.8 -                              0.5 -14.1%
2 2 HIPP ORGANIC HIPP Hipp Organic Hipp 0.1 -                              0.2 -60.4%
3 4 BOBO FRUIT NESTLE Bobo Fruit Nestle 0.1                                0.0 45.0%
4 8 BOBOVITA NEKTAR DANONE Bobovita Nektar Danone 0.0                                0.0 52.6%
5 6 COW & GATE DANONE Cow & Gate Danone 0.0 -                              0.0 -51.8%

Nielsen, 52 w/e 8 September 2018