Top 20 Cereals | ||||||
---|---|---|---|---|---|---|
£m | change (m) | change (%) | ||||
Total volume change -1.2% | Total category | 1317.4 | -14.5 | -1.1% | ||
Total own label | 309.2 | 14.5 | 4.9% | |||
1 | 1 | Weetabix | Weetabix | 135.9 | -3.9 | -2.8% |
2 | 2 | Quaker | Quaker Oats | 117.0 | 1.3 | 1.1% |
3 | 3 | Crunchy Nut | Kellogg's | 81.2 | 2.9 | 3.8% |
4 | 4 | Cornflakes | Kellogg's | 51.8 | 0.1 | 0.1% |
5 | 5 | Coco Pops | Kellogg's | 49.8 | -3.0 | -5.6% |
6 | 6 | Special K | Kellogg's | 47.9 | 0.5 | 1.0% |
7 | 7 | Shreddies | Cereal Partners | 43.3 | -2.9 | -6.3% |
8 | 8 | Cheerios | Cereal Partners | 40.9 | -3.5 | -8.0% |
9 | 9 | Rice Krispies | Kellogg's | 37.4 | -1.2 | -3.1% |
10 | 10 | Shredded Wheat | Cereal Partners | 29.8 | -4.2 | -12.3% |
11 | 11 | Alpen | Weetabix | 27.0 | -3.2 | -10.5% |
12 | 12 | Kelloggs Krave | Kelloggs | 26.6 | 2.3 | 9.6% |
13 | 13 | Jordans Country Crisp | Jordans | 21.5 | 0.0 | -0.1% |
14 | 14 | Frosties | Kellogg's | 20.5 | -0.8 | -3.7% |
15 | 15 | Dorset Cereals Muesli | Dorset Cereals | 19.9 | -1.0 | -4.7% |
16 | 16 | Jordans Crunchy Cereal | Jordan W | 17.4 | -2.9 | -14.2% |
17 | 17 | Weetabix Weetos | Weetabix | 15.4 | 0.8 | 5.6% |
18 | 18 | Variety | Kellogg's | 15.2 | 0.0 | -0.2% |
19 | 19 | Fruit & Fibre | Kellogg's | 14.7 | -0.5 | -3.0% |
20 | 20 | Scott's | Quaker Oats | 12.8 | -0.2 | -1.9% |
Nielsen, 52 w/e 8 September 2018