Top Products 2018 Cereals
Top 20 Cereals     
        £m change (m) change (%)
    Total volume change -1.2% Total category 1317.4 -14.5 -1.1%
    Total own label 309.2 14.5 4.9%
1 1 Weetabix Weetabix 135.9 -3.9 -2.8%
2 2 Quaker Quaker Oats 117.0 1.3 1.1%
3 3 Crunchy Nut Kellogg's  81.2 2.9 3.8%
4 4 Cornflakes Kellogg's  51.8 0.1 0.1%
5 5 Coco Pops Kellogg's  49.8 -3.0 -5.6%
6 6 Special K Kellogg's  47.9 0.5 1.0%
7 7 Shreddies Cereal Partners 43.3 -2.9 -6.3%
8 8 Cheerios Cereal Partners 40.9 -3.5 -8.0%
9 9 Rice Krispies Kellogg's  37.4 -1.2 -3.1%
10 10 Shredded Wheat Cereal Partners 29.8 -4.2 -12.3%
11 11 Alpen Weetabix 27.0 -3.2 -10.5%
12 12 Kelloggs Krave Kelloggs 26.6 2.3 9.6%
13 13 Jordans Country Crisp Jordans 21.5 0.0 -0.1%
14 14 Frosties Kellogg's  20.5 -0.8 -3.7%
15 15 Dorset Cereals Muesli Dorset Cereals 19.9 -1.0 -4.7%
16 16 Jordans Crunchy Cereal Jordan W 17.4 -2.9 -14.2%
17 17 Weetabix Weetos Weetabix 15.4 0.8 5.6%
18 18 Variety Kellogg's  15.2 0.0 -0.2%
19 19 Fruit & Fibre Kellogg's  14.7 -0.5 -3.0%
20 20 Scott's Quaker Oats 12.8 -0.2 -1.9%

Nielsen, 52 w/e 8 September 2018