Own label value sales  
  Value (m) % change
Branded    53,995.9 1.9
Private label    60,286.9 2.7
     
The tiers  
Premium tier      3,953.0 5.6
Standard tier    53,725.5 2.5
Economy tier      2,608.4 1.4
     
The big four
  % change  
Tesco -0.2  
Asda 4.4  
Sainsbury's -1.2  
Morrisons 1.6  
     
Source: Kantar, 52 w/e 24 March 2019