Top 10 oil brands | ||
---|---|---|
Value (m) | % change | |
Filippo Berio | 35.4 | 10.0 |
Napolina | 24.3 | -0.2 |
Crisp 'n Dry | 19.9 | -3.8 |
KTC | 18.9 | -12.7 |
Fry Light | 16.0 | -19.4 |
Flora | 9.0 | -11.8 |
Farchioni | 4.4 | 19.6 |
Olivio | 4.3 | -10.1 |
Pura | 4.1 | -11.3 |
Mazola | 3.0 | 11.6 |
Source: Nielsen, 52 w/e 20 April 2019 |
Extra virgin leads the way: oil value sales | ||
---|---|---|
Value this year (£m) | % y-o-y | |
Extra virgin | 83.5 | 2.7 |
Sunflower | 79.6 | 0.6 |
Olive oil | 65.0 | -3.3 |
Vegetable | 62.5 | -2.2 |
Coconut | 21.5 | -17.0 |
Rapeseed | 12.1 | 12.0 |
Branded | 162.5 | -2.0 |
Own label | 193.6 | 0.5 |
Source: Kantar, 52 w/e 27 January 2019 |
Retailers | Category value share | % change y-o-y |
---|---|---|
Asda | 12.5 | -6.2 |
Sainsbury's | 14.6 | -4.6 |
Morrisons | 9 | -3.8 |
Co-op | 3.4 | 7.4 |
Iceland | 1.9 | -4.3 |
Waitrose | 5.3 | -10.0 |
Aldi | 9.2 | 8.0 |
Lidl | 7.9 | 9.4 |
Bargain Stores | 3.4 | -9.3 |
Source: Kantar, 52 w/e 27 January 2019
A price marker: how consumers see olive oil | |
---|---|
'I look to the category to tell me whether the retailer is competitively priced in general' | |
Spirits | 66% |
Wine | 62% |
Sparkling wine / champagne | 61% |
Nappies | 60% |
Bitters/ales | 60% |
Roast and Ground Coffee | 59% |
Fresh Lamb | 59% |
Olive Oil | 59% |
Source: Shopper Intelligence survey of 109,340 consumers |