Aunt Bessie's gets 'warm and comforting' revamp

Aunt Bessie has had a facelift - with revamped packs rolling out to stores from this week. The £210m Aunt Bessie’s brand, owned by William Jackson Food Group, has given a new look by brand consultants Springetts to “capture the warm and comforting emotions of the roast occasion”. The first products to get a makeover are 12-packs of the renamed Original Baked Golden Yorkshires and the Bramley apple, with the new look rolling out across the range from next month.