Ambient steamed pudding brand Aunty’s has created a premium range of puddings to compete with offerings found in the chiller cabinets.
The new brand, Aunty’s Sensational, consists of three flavours, Butterscotch & Pecan, Mango & Lime and Mocha. It is designed to appeal to consumers looking to trade up to a more premium pudding with a longer shelf life.
“We are confident that the range will not only inject some much-needed excitement into the category, but will also capture the imagination of consumers who are looking for delicious flavours to explore,” said MD Peter Cooney.
The puddings, which are slow-steamed and can be heated in the microwave in 30 seconds, come in a twin-pack of 110g pots and have an rsp of £1.49. They will be available in Tesco from next month.