Australian wine producers have beaten arch rival France to the top of the sales chart for the second year running.

Despite attempts by French brand owners to make their wines more like those from the New World in style and marketing, new data shows the Aussies are still very much ahead in value sales and for the first time in volume.

Take-home sales figures put Australia’s value at £756m - a 1.7% increase in market share on last year - against France’s £656m, which equates to a 0.9% drop in share [ACNielsen, MAT July/August 2003].

The figures also reveal that Australia has inched ahead in volume terms for the first time in a full 12-month period with a 20.7% share of the total wine market versus France’s 20.6%.

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