King of Shaves is appealing to consumers' sense of patriotism with the launch of a limited-edition Union Jack-themed razor under its men's Azor brand.

Azor Wave comes in distinctive Union Jack packaging and has all the functions of the original Azor, which was launched in June 2008 with the claim of being the first British-designed, engineered and manufactured razor in over 100 years.

Azor Wave is available from Boots stores now throughout the UK priced £4.99 (handle and three cartridges).