Swedish spirits group Vin & Spirit, which owns Absolut Vodka, could be acquired by Bacardi.
Bacardi has written to the Swedish government, which owns V&S, outlining its intentions, according to reports in the Financial Times.
“V&S and Absolut especially would be a terrific fit for Bacardi,” Andreas Gembler, chief executive of Bacardi, told the paper. “Of the few global brands that are really left to acquire, V&S - and in particular Absolut - obviously represents a jewel for a company like ours."
Bacardi has written to the Swedish government, which owns V&S, outlining its intentions, according to reports in the Financial Times.
“V&S and Absolut especially would be a terrific fit for Bacardi,” Andreas Gembler, chief executive of Bacardi, told the paper. “Of the few global brands that are really left to acquire, V&S - and in particular Absolut - obviously represents a jewel for a company like ours."
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