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Carlsberg has unveiled a major revamp of its marketing strategy in a move that will see the lager brand's signature 'Probably' claim take a back seat outside the UK.
OMSCo is launching its first major in-store marketing push to target consumers while they shop. PoS material, floor stickers and trolley ads will encourage shoppers to switch to organic milk. It will be supported by a TV campaign,...
There is growing enthusiasm among major brands such as Coca-Cola, Warburtons and Heinz to launch joint marketing initiatives. Why is there a sudden surge of interest in cross-brand collaboration, and what ingredients contribute towards a successful partnership? Alex Beckett reports
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