Bacardi hopes to boost its presence in the premium rum category with the roll-out of a new rare rum blend.

Bacardi Reserva Limitada is made from rums that have been aged for up to 16 years in oak casks. The resulting rum has a woody aroma and fruit notes with a rich, mellow taste, according to Bacardi. Previously it has only been available to visitors to its production centre in Costa Rica.

Aged rums have become a focus for producers this year as the golden rum category grows in popularity across Europe. Rival Diageo bought super premium rum Zacapa earlier this year and is now trialling golden Venezuelan rum Pampero in the UK.