The maker of Baconnaise (mayonnaise that tastes of bacon, in case you're particularly slow on the uptake) announced the debut of its Bacon Flavoured Instant Baby Formula (bacon-flavoured milk for infants, not a mathematical formula for creating live children from cured meat).
It even boasted of "four nutritious servings of bacon in every scoop" more meat than you get in most own-label bacon. Outraged bloggers thought it was genuine, probably due to the very real existence of unlikely-sounding J&D's goodies such as Bacon Salt and Bacon Lip Balm.
Back in Blighty, Birds Eye was reportedly ready to unleash Rainbow Peas, with the technicoloured veg set to win over kids reluctant to eat their greens in the usual colour.
But the credibility of the report was somewhat undermined by appearing in the Daily Mail, which briefly interrupted its non-stop coverage of what foods do and don't give you cancer.
In fact, the Mail hasn't run a genuine story about food since 1973.