Bacon is the most popular protein on shopping lists, according to research by the British Pig Executive, and seven out of 10 bacon shoppers have decided to buy it before they even enter a store.
BPEX has published these findings in a new category report, which reveals that more than 93% of UK households buy bacon - and that they are buying more of it more often.
In the 52 weeks to January 5, bacon sales rose 4% in value to £1.1bn compared with the previous year, BPEX said.
The research identified the
four main uses of bacon: as part of the classic full breakfast, the comforting sandwich, the ingredient of vitality - added to pasta and salads - and the teatime and children’s meal.
BPEX marketing manager Chris Lukehurst said: “The research demonstrates that bacon fits perfectly into consumers’ modern lifestyles.”

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