BPEX has published these findings in a new category report, which reveals that more than 93% of UK households buy bacon - and that they are buying more of it more often.
In the 52 weeks to January 5, bacon sales rose 4% in value to £1.1bn compared with the previous year, BPEX said.
The research identified the
four main uses of bacon: as part of the classic full breakfast, the comforting sandwich, the ingredient of vitality - added to pasta and salads - and the teatime and children’s meal.
BPEX marketing manager Chris Lukehurst said: “The research demonstrates that bacon fits perfectly into consumers’ modern lifestyles.”