The habit doesn't die out... It's a fashionable trend in meat marketing to predict that demand will slump because the old pass away. Bacon has long been regarded as the meat most vulnerable to such demand shifts. Coincidentally, DEFRA had just published its revamped National Food Survey report including data indicating a close correlation between meat consumption and age. Not necessarily, according to Giles Quick of TN Sofres. who told a Dutch Meat Board seminar that purchasing behaviour changes with age. In other words, today's 30-year-olds will over the next three decades develop eating habits similar to those of the present 60-year-olds. In general, consumption of carcase meat and even many of the newer meat products tends to increase with age. In a nutshell, household demand for bacon is like the market for walking sticks. {{MEAT }}

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