Increase in penetration Standing out among the proliferating signs of stronger consumer demand for bacon is an increase in penetration which is indicated by the latest Taylor Nelson Sofres survey results. In the four weeks to mid October, 61.6% of households bought bacon, up from 59.2% a year earlier. Beef penetration, however, eased from 58.6% to 57.7%. Lamb also lost ground, from 27.8% to 26.9%. A rare item of good news for the pork sector was its very slight gain from 42.1% to 42.4%. {{MEAT }}