Diageo is extending Baileys into a lower alcohol strength PPS format.

Baileys Glide goes on trial in off and on-trade outlets in the south east of England this week.

The drink is a 4% abv version of the cream liqueur but is not designed to challenge sister brand Smirnoff Ice.

Glide is Baileys’ second brand extension after Baileys Minis were launched in August.

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