Diageo is trialling Baileys with a Hint of Coffee through Asda in the run-up to Christmas.

This is the fourth variant in the range, joining Baileys with Crème Caramel and Baileys with a Hint of Mint, which were launched in 2006, as well as Baileys Original.

It has already proved successful in Duty Free, where it has been available since February.

"The coffee flavour lends itself well to Baileys and we're excited it's now available to British consumers , " said Jeremy Kanter, marketing manager.