Kingsmill has launched a new online campaign designed to help keep kids busy over the summer holidays.

The Easy Escapes app aims to help parents organise days out with their children. It was designed by digital agency CMW.

Allied Bakeries, which makes Kingsmill, also partnered with holiday directory Away with the Kids for the six-week push on social media.

“The holiday period provides families with a precious opportunity to spend time together,” said Kingsmill assistant brand manager Nikki Bottomley.

“Finding something that keeps all the family entertained is a tricky task and we’re confident this app will help them find the perfect activity.”