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Frosty Jack's packaging has been given a makeover to convey a more premium look and communicate its fruit content, according to owner Aston Manor. Pictures of apples had been added to labelling to reinforce the message that, contrary to...
Aston Manor Brewery has become the UK's biggest supplier of own-label cider following its acquisition of rival Devon Cider Company and has set out its stall to double total sales to 100m by 2012.
Aston Manor Brewery is splashing out £1.4m on white cider brand Frosty Jack's in an effort to drive at-home consumption. The campaign will include a Big Nights In on-pack competition, offering consumers a 'Frosty Jack's Party Arena', which...
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