The Sea Fish Industry Authority (Seafish) is calling upon the seafood industry to work together to make Seafood Week 2003, October 3-10, a success ­ saying that involvement in the annual week is definitely "good for business".
Last year, Seafood Week captured the nation's interest, with 10 supermarket chains and 4,000 independent fishmongers all taking part ­ plus seafood processors, 17 pub and leisure groups, and more than 1,000 restaurants. Feedback shows those taking part saw a sales increase thanks to intense marketing and promotional activity.
Chief executive of Seafish John Rutherford is urging the seafood industry to make this year's event even more spectacular. "The message is that involvement in Seafood Week is clearly good for business, and good for sales.
"Seafood sales are currently buoyant and initiatives such as this show what can be achieved when a huge variety of players in the industry work together to promote awareness of seafood across the board."