The Organic Herb Trading Company has signed a deal to distribute conventional and organic pulp powder from the baobab fruit.

Baobab received EU Novel Foods approval last year, opening up a potentially lucrative market for the African fruit. The pulp resembles sherbet and can be blended to make a wide range of products, including snack bars, jams, spreads and lemonade.

The fruit is supplied by PhytoTrade Africa, the Southern African Natural Products Trade Association and plant extracts manufacturer Afriplex.