The latest wine brand to be backed by advertising support is Mouton Cadet from Baron Philippe de Rothschild. Advertising support behind the wine category is growing rapidly ­ campaigns for Hardys, Jacob's Creek and Stowells of Chelsea for the autumn have already been unveiled. Support for the French wine range runs in October and November in the Times and Daily Telegraph, supported by sampling in major multiples. The company has also introduced off-trade gift packs for Mouton Cadet. {{DRINKS }}