Complaints that an advertisement for Dutch lager Grolsch was both shocking and offensive have been rejected by advertising watchdogs.
The recent poster ad featured a cartoon man wielding a knife and the catchline When it's ready, not before'.
Bass is building up a head of steam behind Dutch lager Grolsch with the popular beer putting in record sales figures.
Latest data from ACNielsen for the 12 months to the end of June showed the brand's volumes had doubled, with value up 98%.
Bass has emphasised Carling's leading role in the UK beer market by announcing it is the first brand to sell more than four million barrels a year.
Sales director John Holberry said: "More is spent on Carling than any other lager brand in the UK....
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