Shelling out £180m for Tennent's shows C&C Group means business - but not necessarily when it comes to lager. Nigel Huddleston reports.
C C Group has added the Tennent's brand to its portfolio after snapping up AB InBev's Scottish and Irish businesses.
The 180m purchase is a significant diversification for C C Group, which until now has focused predominantly on...
Mutual and musical
Tennent's lager fans and Scottish music lovers are being asked to sign up for Tennent's Mutual, a new not-for-profit music venture, which will organise and host music events.
Sign in to comment on this article
Not logged in before? Register for FREE guest access today.
You will be able to:
Site powered by Webvision Cloud