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Coors' £1.2bn bid for Carling was accepted on Christmas Eve 2001, concluding a turbulent spell as regulators forced Interbrew to break up the Bass Brewers business it had earlier snapped up for £2.3bn. But before the ink was dry, analysts were...
Bass is sinking £10m into high profile Christmas TV campaigns for its four key brands, Carling, Tennent's, Worthington and Reef.
Marketing director Mark Hunter challenged rival brewers as he announced the activity, saying: "I don't see many other...
Eyes are on the supply chain when home's the place to party
There is the real prospect that this Christmas could be as big as last year's millennium-fuelled peak according to Bass sales director John Holberry.
This would catch out the pessimists...
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