2001-12-01T00:00:00+00:00
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2003-02-15T00:00:00Z
Coors' £1.2bn bid for Carling was accepted on Christmas Eve 2001, concluding a turbulent spell as regulators forced Interbrew to break up the Bass Brewers business it had earlier snapped up for £2.3bn. But before the ink was dry, analysts were...
2000-12-02T00:00:00Z
Bass is sinking £10m into high profile Christmas TV campaigns for its four key brands, Carling, Tennent's, Worthington and Reef. Marketing director Mark Hunter challenged rival brewers as he announced the activity, saying: "I don't see many other...
2000-10-14T00:00:00Z
Eyes are on the supply chain when home's the place to party There is the real prospect that this Christmas could be as big as last year's millennium-fuelled peak according to Bass sales director John Holberry. This would catch out the pessimists...
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