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Bass ale’s “unrivalled quality credentials” are at the heart of Interbrew’s first advertising push behind the brand in seven years.The brewer’s intention to increase its support for the beer with a £3m investment was first revealed in The...
Coors Brewers is wasting no time in filling the gaps in its UK beer portfolio.
The company is running part of the former Bass operation, but without a number of key brands, including Bass Ale and the Tennent's range. These stayed with Interbrew...
Bass is warning retailers to think ahead to avoid the post Christmas hangover when beer sales take a dive.
Off-trade marketing controller Linda O'Brien said: "Retailers can guard against the after-effects of the festivities by starting to plan a...
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