Danish Bacon is back on TV screens this spring with a new £1m round of advertising. Two 30-second documentary-style ads follow a son's futile attempts to curb his father's addiction to the smell of sizzling Danish rashers. In one, the son tracks his bacon-mad pater down to the local hospital where he has just had a nose extension, allowing him to enjoy the smell of Danish even more than before. The campaign kicks off on March 4 and will run for three weeks on ITV, Channel 4, Channel 5 and Sky. {{P&P }}

Topics