Dutch brewer Bavaria beer has launched fresh new packaging for its 5% lager Bavaria Premium.

In a move away from its traditional green packaging, the new look, which can be seen on packs of 330ml bottles and 440ml cans, has a contemporary bright blue design to attract a new generation of beer drinkers to the brand. The result is a crisp, clear and refreshing new look, just like the beer itself.

To celebrate the launch of the new packaging in the UK, Bavaria beer is offering readers of The Grocer the chance to sample the new-look Bavaria Premium for themselves. We have 25 cases of 330ml bottles to give away, so fill in the coupon for a chance to win.