Baxters is aiming to harness interest in health, convenience and indulgence with two new soup ranges.

Five Choices microwaveable 300g single-serve pouches will go into stores next week, aimed at the out-of-home lunch market. The recipes include Velvety Tomato & Mediterranean Herb and Aromatic Chicken with Thai Herbs. The rsp is £1.09.

Baxters is also introducing a Chefs Selection sub-brand to its Luxury 420g canned range, priced at £2.09, inspired by contemporary bistro menus.

Press ads for Choices and TV support for Baxters will kick off next month.