A new soup range inspired by delis hits shelves next week in time for the “soup season”. The five-strong range from Baxters retails for £1.39 a 415g tin. It sits below the company’s Luxury range, which sells for £1.55 a tin but well above its standard Favourites range, which retails at 80p- 90p.

“Despite the prevailing economic conditions, we are convinced there is an opportunity,” said marketing director Kerr Arthur.

Flavours include roast tomato & parmesan with smoked garlic and root vegetable & butternut squash. The launch will be supported with a six-figure PR and ad