GlaxoSmithKline is throwing a £1.35m press campaign behind its new ‘health and beauty’ Macleans products.
The campaign, aimed at pushing the antibacterial Macleans Detox toothpaste and mouthwash and Remineralise toothpaste, breaks on Monday (August 16) and will continue throughout the year.
Centring on women’s magazines and national newspapers, four ads contain striking images of packs and flag up the reasons for buying different oral care products for different uses within a health and beauty regime.
A series of magazine promotions is also planned.