Under the Come Dine 4 Free campaign, shoppers can win a £100 shopping voucher every day for a three-week period when they enter an on-pack code at simplybeefandlamb.co.uk. In addition, consumers can win smart pads if they email in details of a successful meal prepared with Red Tractor beef or lamb.
The promotion will run on different dates in four of the mults until November. To support the campaign, leaflets will be distributed at supermarket meat counters, and there will be stickers on packs of Red Tractor beef and lamb.
Eblex retail project manager Chris Leeman said he hoped the campaign would encourage repeat purchasing.