Latest figures show household spending on meat has almost recovered both from foot and mouth and the continental BSE scare.
Latest data from Taylor Nelson Sofres gives an impression of trade generally better than in summer last year, though with the predictable weaknesses in lamb and pork. However, MLC economists emphasise the lack of genuine growth in total beef purchases. Volume and spending were both 10% better than 12 months previously, but shoppers were buying no more than two years ago, before the FMD disaster.
However, the figures have shown a sharp rebound in beef mince purchases. Its share of total beef purchases reached a record 45%.
Bacon is by far the most frequently purchased meat, with penetration rising from 57.2% in July last year to 60.5%.