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Pernod Ricard is taking on luxury gin brands Hendrick's and Tanqueray with the off-trade launch of Beefeater 24, a super-premium gin. The new gin, which was launched into the on-trade in October 2008, will sit alongside its standard...
Pernod Ricard this week unveiled a super-premium gin under its Beefeater brand to take on Bombay Sapphire and Tanqueray. Beefeater 24 is made to a recipe including botanicals such as Chinese green and Japanese Sencha teas. The ingredients...
Pernod Ricard is launching an off-trade promotion for Beefeater gin, the first since the product was relaunched in January 2007. An on-pack promotion will give consumers the chance to win a Mini Cooper painted with the Union...
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