Scientists have rubbished the concept of ‘beer goggles’ after a study found men do not find women any more attractive after consuming alcohol.
The study, conducted by scientists at Leicester University, involved 240 male and female volunteers, half of whom had been drinking. They were sourced from bars, cafes and airport lounges.
Participants were asked to look at photographs of women and comment on their attractiveness and age. While alcohol had no effect on the male subjects’ judegment, the women involved in the study did find the women in the photographs more attractive afterwards.
“This seemingly flies in the face of the commonly held notion of ‘beer goggles’,” lead researcher Dr Vincent Egan told the Daily Mail.
Drinking did not affect either sex’s ability to judge the age of the women in the photographs.