Consumers in the UK expect to pay a premium price for authentic imported beers, according to research by an imported beer trade group.
The National Organisation for Imported Beers (NoFibs) discovered through a study it commissioned that consumers of imported beers expected to pay up to 30% more. These consumers tended to be over 25 and were often female.
John Harley, the chairman of NoFibs, which was created last year to raise awareness about brewed-at-source beers, said: “The research demonstrates that the growth of interest in foreign imported beers in recent times has been phenomenal, but we still have a long way to go when you remember that 80% of the lager drunk in the UK is also brewed here.”
Full details of the research will be announced at the Great British Beer Festival next month.