Beer drinkers have been hailed as an adventurous lot in a new survey that reveals when abroad, people prefer local brews.

Almost 90% of fans that went to last year's FIFA World Cup in South Africa steered clear of brands from their own country, opting to try local beers instead, according to research by brewing giant SABMiller.

The findings were backed up by figures that demonstrated "the local nature of beer around the world, with only 6% of global beer volumes drunk outside their market of origin," the brewer said.

The research spans over 700 people from 30 different countries. When asked why they would choose to drink a local beer brand in a foreign country, 70% said it was "a crucial part of the overall travel experience".