Beer sales between July and September fell by 12% in the off-trade compared to last year, as drinkers sobered up following England’s disappointing World Cup bid.
The British Beer & Pub Association’s latest quarterly Beer Barometer showed total beer sales were down by almost 10% against the same period in 2009.
Pub sales saw a decline of just under 8%.
“As has occurred after every World Cup the beer market hit a bump in the road, which was not helped by a wet summer,” said BBPA chief executive Brigid Simmonds.
“But these exceptional factors are under-laid by lingering economic and consumer uncertainty. Concern about the impact of public spending cuts on jobs and incomes and the forthcoming VAT and beer tax rises are feeding that unease.”
Focus On Alcoholic Drinks (9 October 2010)
It’s a great Cup result for AB InBev (14 August 2010)
Retail Prices: Deals fall across the board as World Cup becomes a memory (7 August 2010)