Costcutter retailers are being urged to revamp beer and cider displays after a trial in Hull pushed up beer sales by 22% and Pringles by 151%. Retailers have been advised to cut the beer range to focus on key brands such as Carling, Fosters and Stella, and segment the fixture with vertical blocks of Pringles. Category management chief Andrew Coultas said: "Males were the main purchaser of beer in our stores and much too often just bought beer. Our intention is to link beer and impulse snacks to create a take home occasions atmosphere." Coultas is working with KP and Butterkist to develop an adult snacking section targeting male consumers. Linking the Go-Ahead! range with women's magazines is also being explored. In Euston, a 10% reduction in the biscuit range led to a 15% jump in sales. {{NEWS }}