Bel UK's attempt to provide what it described as "the perfect" healthy on-the-go snack has failed.

Less than a year after launch, the company's 113 calorie The Laughing Cow Cheese & Veg dip has been delisted from Asda.

The single packs contained mild cheese and freshly cut carrots. A spokeswoman confirmed it had been axed after it "failed to achieve the listing opportunities to make it a success".