Kraft Foods has extended its Belvita Breakfast biscuit menu with two new variants as part of a strategy to double sales of the one-year-old brand to £20m.

Belvita Breakfast, made under Kraft's Nabisco brand, was launched in February last year and has clocked up £10.7m in sales in less than a year [Nielsen MAT 30 October].

On the back of the brand's success, Kraft predicted sales would reach £20m by the end of 2011.

To keep up the sales momentum, a Honey & Nuts and a Crunchy Oats format are joining the line-up, which is also getting a £3m campaign this year.